APA-LA Seminar, May 20, 2010

I received the following information about a seminar that APA-LA is sponsoring tonight:

"Video: The Next Step" with Fernando Escovar

Video: The Next Step

Photographers are more than just photographers. They are directors and producers and often are asked if they can shoot and edit video along with the current shoot or even asked to direct or shoot video content. The question usually is "Can you do it"?

Fernando discusses the "The Next Step" as a photographer grows and starts to explore and shoot SD video or HD. Whether its YouTube, or a clients video this is the new area that photographers need to get into to develop the language and skills to go next level.

Fernando will touch on various editing software, cameras, editing and out-put as well as encoding and formats. The arrival of Canon's new 7D camera and the FLIP video HD, they both have sparked the film maker in all of us. This is a great time to get on board and blend your photography with your video productions.

Fernando Escovar, photographer turned director producer with clientele like E! Networks, NASCAR, and Discovery Channel. Fernando also produced two DVD's sponsored by Photoflex on Photographing Cars & Swimsuits. You can view Fernando's photography at www.fotographer.com

Fernando will have intructional DVD's available.

Fernando studied at Otis Parson Los Angeles and for the last 5 years produced seminars for Samy's & Helix camera.

May 20, 2010
6-9pm

MIAUHAUS
1201 S. La Brea Ave.
Los Angeles


APA members: FREE
$20 fee for non-members
Dinner and networking included

Valet Service is Available

APA Members RSVP Director@APA-LA.com
Non-Members please make payment by visiting Events Page

APA-LA Seminar on January 29, 2009

APA-LA is holding a seminar on Putting Together a Successful Business Team for a Successful Career this evening from 7-9 p.m. at the Helms DayLight Studio, 3221 Hutchison Avenue, Los Angeles 90034.

Helms DayLight Studio
3221 Hutchison Ave., Los Angeles 90034

Register Now!

$20 APA/LA members, $35 ASMP, LADig, Students, $40 non-members

Consultants, Agents, Producers, Studio Managers, Marketing Assistants - there are plenty of options for a professional photographer to choose from when seeking a team to enhance your business. These partnerships have the potential to change your career - it's important to make an informed choice and know what to expect from the relationship.

Learn how to build your business with the help of a successful team that is right for you. Join APA|LA for an evening with top consultants, reps and producers who will discuss candidly the role they play in helping photographers to achieve success.

Meet our panelist:

Susan Baraz - Consultant, Phototherapy
Susan Baraz was a founding member of Focus on AIDS, the largest global fine art photography benefit, which, since 1987, has donated over 3 million dollars to AIDS organizations. She serves as the Co-Chair of The Lucie Awards, and as the Head of Judges for the International Photography Awards -- the most prestigious award honoring masters in photography. Baraz is an active panelist and portfolio reviewer for APA, ASMP, Palm Springs Photo Festival, Art Center College of Design, Academy of Art University, Otis Art Institute at Parsons School of Design, and the Arles and Perpignan photography festivals. Additionally, she has served as an exhibition curator and book editor at The Museum of Tolerance, Washington DC, the Los Angeles Holocaust Museum, the International Photography Awards and on various fine art galleries nationwide

Rhoni Epstein - Artist Representative. Phototherapy
Rhoni Epstein and Susan Baraz are partners in www.phototherapists.com. The name of their company resonates with both commercial and fine art photographers who have profited from their vast historical and visual knowledge of photography and their deep understanding of the creative process. Rhoni established Rhoni Epstein Associates, Photographers' Representative and has successfully represented renowned photographers since 1975. An Associate Professor at Art Center College of Design, Pasadena, CA, Rhoni is considered an expert in marketing and for the past twelve years has taught a required branding and marketing course for all graduating Photography + Imaging students. Rhoni is an instructor, portfolio reviewer, judge and moderator for photography events including: International Photography Awards, Palm Springs Photography Festival, Art Center College of Design, Academy of Art University, Otis Art Institute of Parsons School of Design, UCLA, Brooks Institute of Photography, PhotoExpo, Advertising Photographer of America, Art Directors Clubs, Graphic Designers Guild, Society of Media Photographers. She is a member of the Adbase Advisory Panel.

Scott Pratt - Producer, Q.A.S. Productions
Scott Pratt is a print producer of 18 years and owner QAS Productions, Inc. in Venice, CA. Clients include Stephen Wilkes, Gregory Heisler, Jeff Dunas, Ron Eshel, Daniela Stallinger, Michael Schnabel, Russ Quackenbush and more! You can view Scott's portfolio of work at http://www.qaspro.com/qaspro/portfolio/index.html

Russ Quackenbush - Photographer, Russ Qackenbush Photography
Russ Quackenbush creates visual images of humanity that reflect the qualities we cherish most in each other. In his portraiture, he gently documents the relics of a subject's life experiences as they unfold and present themselves in the emotions of their face, the language of their body, and the energy of their being. Russ' photography gives us license to laugh, play, rejoice, or to mourn. It is through his images that we are led respectfully and thoughtfully into the life of another.

APA/LA Assistant Boot Camp Weekend

I just got the following notice from APA LA about its upcoming workshops. Assisting is a great way to learn the business of photography. Many of the photographers I know, including myself, spent at least some time assisting other photographers. I had a friend in New York who, at that time, owned a light-rental business in addition to being a good shooter. He was able to connect me with advertising photographers in New York, where I assisted for about six months. I later rented my studio in the DC area to some of those same photographers for their out of town shoots. Assistants get paid better today, but they also need a whole lot more skills.

APA/LA Assistant Boot Camp Saturday May 3, 2008 With so many photographers seeking work, how can a photography student gain an edge? Until you can build a stellar portfolio and use it to market your photos, learn the business behind the business. Whether your goals include gaining more commercial experience or learning about being an assistant, this moderated panel of leading photography apprentices will provide the knowledge and confidence to send you in the right direction. We'll cover career opportunities and the ins and outs of getting hired in the industry. A good resource for film assistants, prop work and film crews. In this course, you can expect to learn:

Insight into industry expectations Identifying potential markets Effective communication and marketing strategies Whom you should know and how to develop a professional relationship Whom to contact to get hired What is expected of you when you are hired, & how to get paid for your work Managing self-income taxesWhat not to do, and things to look out for Demos of various lighting, camera and grip equipment In addition each participant will receive a copy of the APA/LA Assistant Handbook Breakfast and Lunch will be provided
Early Registration: (on or before May 1, 2008) Free for APA/LA Assistant ($125 Annual Fee) Student Members ($55 Annual Fee)
$60 Non-members

Late Registration:
$10 APA/LA Assistant and Student Members
$70 Non-members
* Black Book Raffle * The Black Book will be raffling off a FREE 10 Image Online Portfolio. Our
Blackbook.com website focuses on the work of the artist. This is your chance
to showcase your portfolio to the industry's best.
Photo Assistant Training 101 Sunday May 4, 2008 9:30 - 5:30pm (registration & breakfast: 9:30 - 10:00am) Anthony Nex Studio 3221 Hutchinson Ave Los Angeles, CA 90034 Attendance is limited to 20. Register Now!
(Prerequisite: attendance at APA/LA Assistant Boot Camp (2007 or 2008)

APA/LA is proud to present our new full day Photo Assistant Training course in conjunction with out Assistant Boot Camp. In this course, held on Sunday May 4th attendees will be able to participate in HANDS ON instruction and demonstrations in a more intimate atmosphere allowing participants to have the opportunity of handling the gear under direction and supervision. Basic lighting set-ups will be discussed in length and you will have the opportunity to take notes and draw diagrams. TIME PERMITTING, participants MAY be able to shoot a few frames for your records and note taking.

This course will cover:

Light modifiers: assemble and disassemble soft boxes, umbrellas, etc.
Light meter: work with a light meter
Light control: flags, nets, cutters, etc
Tungsten: hot lights and fresnel
Strobes: assemble different brands of strobe gear
Stands and Grip: work with a cstand and other grip equipment
Travel: what to expect, packing and preparing
Attitude: proper set etiquette
Marketing: ideas old and new
Syncing strobes: in studio and on location
Seamless: set up a seamless and background
Your Assistant "kit": tools for problem solving to make your job easier and help you shine.

What to bring:
Your light meters and SLR cameras (film or digital). (optional)
Notepad
Pen or Pencil
Admission: Breakfast and Lunch are included

APA Members - $99
Non Members - $149
Register Now!