Thursday, January 29, 2009

APA-LA Seminar on January 29, 2009

APA-LA is holding a seminar on Putting Together a Successful Business Team for a Successful Career this evening from 7-9 p.m. at the Helms DayLight Studio, 3221 Hutchison Avenue, Los Angeles 90034.

Helms DayLight Studio
3221 Hutchison Ave., Los Angeles 90034

Register Now!

$20 APA/LA members, $35 ASMP, LADig, Students, $40 non-members

Consultants, Agents, Producers, Studio Managers, Marketing Assistants - there are plenty of options for a professional photographer to choose from when seeking a team to enhance your business. These partnerships have the potential to change your career - it's important to make an informed choice and know what to expect from the relationship.

Learn how to build your business with the help of a successful team that is right for you. Join APA|LA for an evening with top consultants, reps and producers who will discuss candidly the role they play in helping photographers to achieve success.

Meet our panelist:

Susan Baraz - Consultant, Phototherapy
Susan Baraz was a founding member of Focus on AIDS, the largest global fine art photography benefit, which, since 1987, has donated over 3 million dollars to AIDS organizations. She serves as the Co-Chair of The Lucie Awards, and as the Head of Judges for the International Photography Awards -- the most prestigious award honoring masters in photography. Baraz is an active panelist and portfolio reviewer for APA, ASMP, Palm Springs Photo Festival, Art Center College of Design, Academy of Art University, Otis Art Institute at Parsons School of Design, and the Arles and Perpignan photography festivals. Additionally, she has served as an exhibition curator and book editor at The Museum of Tolerance, Washington DC, the Los Angeles Holocaust Museum, the International Photography Awards and on various fine art galleries nationwide

Rhoni Epstein - Artist Representative. Phototherapy
Rhoni Epstein and Susan Baraz are partners in The name of their company resonates with both commercial and fine art photographers who have profited from their vast historical and visual knowledge of photography and their deep understanding of the creative process. Rhoni established Rhoni Epstein Associates, Photographers' Representative and has successfully represented renowned photographers since 1975. An Associate Professor at Art Center College of Design, Pasadena, CA, Rhoni is considered an expert in marketing and for the past twelve years has taught a required branding and marketing course for all graduating Photography + Imaging students. Rhoni is an instructor, portfolio reviewer, judge and moderator for photography events including: International Photography Awards, Palm Springs Photography Festival, Art Center College of Design, Academy of Art University, Otis Art Institute of Parsons School of Design, UCLA, Brooks Institute of Photography, PhotoExpo, Advertising Photographer of America, Art Directors Clubs, Graphic Designers Guild, Society of Media Photographers. She is a member of the Adbase Advisory Panel.

Scott Pratt - Producer, Q.A.S. Productions
Scott Pratt is a print producer of 18 years and owner QAS Productions, Inc. in Venice, CA. Clients include Stephen Wilkes, Gregory Heisler, Jeff Dunas, Ron Eshel, Daniela Stallinger, Michael Schnabel, Russ Quackenbush and more! You can view Scott's portfolio of work at

Russ Quackenbush - Photographer, Russ Qackenbush Photography
Russ Quackenbush creates visual images of humanity that reflect the qualities we cherish most in each other. In his portraiture, he gently documents the relics of a subject's life experiences as they unfold and present themselves in the emotions of their face, the language of their body, and the energy of their being. Russ' photography gives us license to laugh, play, rejoice, or to mourn. It is through his images that we are led respectfully and thoughtfully into the life of another.

Tuesday, January 27, 2009

Photography Business Seminar on February 14


ASMP presents two seminars in one program, so get prepared to pack your head with an incredible amount of useful information about the photography business.

Hang out in a historic L.A. house in the historic West Adams District (convenient to downtown and the 10 Freeway), and chow down on some (non-historic) snacks, as well.


Susan Carr presents a candid discussion on licensing and pricing your work. Take the mystery out of determining your fees and setting licensing terms. Get real world strategies for pricing in this tough business climate. Learn how to sell your prices with confidence.

Are your clients asking for more and paying less? Are your costs increasing? Are you struggling with how to determine your fees? And, what about talking to clients about price?


— What you need to know about copyright. — A real world look at how to license photography. — Why are copyright, licensing and pricing connected? — Pricing models. — Learn the steps to determining what to charge. — Selling your price.


Join Blake Discher for his highly acclaimed Strictly Business 2 lecture on how to win jobs. Blake will teach you the steps to become a top negotiator. This critical skill can change your business in the most profound way--more and better work! Blake will walk you through real world scenarios, show you how to listen and talk to prospects turning them into loyal clients.

Do you panic when you have to discuss money with a client? Do you talk too fast, ramble or sound indignant? Do you give in too fast to a lower price or broad licensing terms?

Seminar Topics:

— Learn how to prepare for a negotiation. — Researching the client. — Increasing your clout. — Listening skills. — When is it time to walk away. — The follow-up is critical.


9:00 AM - 1:00 PM - Doors open at 8:30.


The Wilshire House (built for Mrs. Wilshire),

2501 Fourth Ave, Los Angeles, CA 90018


$50 - ASMP Member

$75 - Professional Association Member

$85 - Non-Member

$35 - Students


Two copies of Microsoft Expression Media (a $299 value)

A copy of Photo Price Guide from Hindsight (a $99 value)

A copy of METAmachine from Hindsight (a $49 value)

Two copies of The ASMP Professional Business Practices in Photography book

This program is sponsored by MICROSOFT

Susan Carr is a professional and fine art photographer based in Chicago. She specializes in architectural photography and has been in business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography.

A past president of ASMP, Susan has long been dedicated to the advocacy and education of fellow photographers. Susan organized and managed the highly successful ASMP Strictly Business 2 conferences and currently oversees ASMP's educational seminars. Susan is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press.

Detroit photographer Blake Discher specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world.

It's Blake's keen ability to make subjects feel at ease in front of the camera that takes him around the world to produce award-winning photographs for clients such as General Motors, DaimlerChrysler, American Airlines and Oracle. A professional photographer for 20 years, his work can be seen at In addition, Blake's other company,, consults for small businesses in search engine optimization.