I got an announcement from the Los Angeles Chapter of ASMP for a half-day seminar on February 14 on Licensing, Pricing, and Negotiating. It looks like a pretty good value and it is on topics vital to running a successful photography business.
LICENSING, PRICING, and NEGOTIATING
ASMP presents two seminars in one program, so get prepared to pack your head with an incredible amount of useful information about the photography business.
Hang out in a historic L.A. house in the historic West Adams District (convenient to downtown and the 10 Freeway), and chow down on some (non-historic) snacks, as well.
WHAT DO I CHARGE?
Susan Carr presents a candid discussion on licensing and pricing your work. Take the mystery out of determining your fees and setting licensing terms. Get real world strategies for pricing in this tough business climate. Learn how to sell your prices with confidence.
Are your clients asking for more and paying less? Are your costs increasing? Are you struggling with how to determine your fees? And, what about talking to clients about price?
— What you need to know about copyright. — A real world look at how to license photography. — Why are copyright, licensing and pricing connected? — Pricing models. — Learn the steps to determining what to charge. — Selling your price.
I STINK AT NEGOTIATING
Join Blake Discher for his highly acclaimed Strictly Business 2 lecture on how to win jobs. Blake will teach you the steps to become a top negotiator. This critical skill can change your business in the most profound way--more and better work! Blake will walk you through real world scenarios, show you how to listen and talk to prospects turning them into loyal clients.
Do you panic when you have to discuss money with a client? Do you talk too fast, ramble or sound indignant? Do you give in too fast to a lower price or broad licensing terms?
— Learn how to prepare for a negotiation. — Researching the client. — Increasing your clout. — Listening skills. — When is it time to walk away. — The follow-up is critical.
SATURDAY, FEBRUARY 14, 2009
9:00 AM - 1:00 PM - Doors open at 8:30.
The Wilshire House (built for Mrs. Wilshire),
2501 Fourth Ave, Los Angeles, CA 90018
REGISTER AT WWW.ASMP.ORG under SEMINARS:
$50 - ASMP Member
$75 - Professional Association Member
$85 - Non-Member
$35 - Students
Two copies of Microsoft Expression Media (a $299 value)
A copy of Photo Price Guide from Hindsight (a $99 value)
A copy of METAmachine from Hindsight (a $49 value)
Two copies of The ASMP Professional Business Practices in Photography book
This program is sponsored by MICROSOFT
Susan Carr is a professional and fine art photographer based in Chicago. She specializes in architectural photography and has been in business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography.
A past president of ASMP, Susan has long been dedicated to the advocacy and education of fellow photographers. Susan organized and managed the highly successful ASMP Strictly Business 2 conferences and currently oversees ASMP's educational seminars. Susan is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press.
Detroit photographer Blake Discher specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world.
It's Blake's keen ability to make subjects feel at ease in front of the camera that takes him around the world to produce award-winning photographs for clients such as General Motors, DaimlerChrysler, American Airlines and Oracle. A professional photographer for 20 years, his work can be seen at www.fireflystudios.com. In addition, Blake's other company, www.go-seo.com, consults for small businesses in search engine optimization.