Thursday, March 15, 2007

Photographer's Assistants

When I finished art school, I spent about six months freelancing as a photographer's assistant in New York. I was lucky in that I had a photographer friend who owned a studio lighting rental business and that my commercial photography teacher had gone back to New York to work in advertising design. Those two sources put me in touch with photographers who were willing to use women assistants (not that common in the early 1980s and a clue as to why I use my initials in my photo credits.) I was able to stay with my in-laws or friends, so I didn't have to pay rent in New York (my home was in the D.C. suburbs at the time.) In addition to the contacts I got from David and Tom, I also sent out hundreds of query letters to advertising photographers from lists I made by looking at work in the "Black Book" as well as by looking at credit lines, articles in photography magazines, and Communication Arts annuals. Today I'd be checking websites and sending my resume by e-mail.

When I set up my own studio, newly graduated photo students found me to look for work as an assistant. Every one of them will tell you they were paid on the day of the shoot and I always fed them well (not something I can say about the photographers for whom I worked.) Luckily, there are many photographers in Los Angeles, and many of them are in the market for assistants, either on a freelance or staff basis.

When starting out, it's a great way to learn. The money is a lot better than it was 25 years ago, but you are most likely to start out as a freelancer, working as needed by a lot of different photographers. If you have digital skills--meaning the ability to do the computer work necessary in today's studio--you can command top rates and will find steady work.

Unlike 25 years ago, assistants have resources for keeping in touch with each other and there are books on the topic of assisting. For some time, I've gotten an e-newsletter from Photoassistant.net, one effort to keep assistants informed and educated. If you check out the link, you can subscribe to the newsletter. It's free.

I noticed that they are offering workshops for aspiring or working assistants. Usually, these are held in New York, but they've scheduled one for San Francisco in April and are planning to hold one in Los Angeles. It looks like it may be a bit advanced for where Photo 10 students are right now, but it is something to think about for the future, especially if one is held in L.A. The price is a bit steep, but the program is quite intense and hands-on.

Many photographers' organizations offer special membership rates to students. This opens you to lots of information about the business of photography and the way individual photographers do things. I belonged to the National Press Photographers Association as a student, and I entered the contest they held annually for student photojournalists (I think I got an honorable mention for a feature or weather photograph one year.) I believe that the American Society of Media Photographers has a student membership rate and the Advertising Photographers of America may as well. Both ASMP and APA have chapters in Los Angeles which put on educational programs and student members are permitted to participate.

When looking for work as an assistant, it is good to know that photojournalists rarely have assistants, although some magazine photographers do. Advertising photographers and corporate photographers almost always use assistants, and the bigger the shoot, the more assistants on hand. Assistants rarely get to shoot, but they do get to know equipment really well. They also learn a lot about business management, clients, client contact, portfolio presentation, and logistics.

The most important skill an assistant can learn is to be one or two steps ahead of the photographer, rather like Radar O'Reilly on M.A.S.H. Needless to say, this is a thinking skill one develops from paying attention to detail and the big picture. Most of the time, a newbie assistant is a second or third assistant who gets to learn from the first assistant. Even if the newbie's job is largely about getting coffee, sweeping floors and keeping track of digital memory cards, it's a great learning experience. (And yes, people will want you to work for free to start, which is why it's easier to start if you still live at home. You might be able to get work/study credit from Pierce, too.)

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